I saw an advertisement today in an India’s leading newspaper on the front page urging people to not talk on mobile phone while driving. For the record – in India, people usually drive as if they are drunk. Add mobile to it and you have many casualties.

Now, the advertisement shows a person driving a car and wearing a bluetooth headset. If you look closely, you will find that the person is sitting on the front left seat of the car and the car indeed is left hand drive!

Everything is fine except that we have right hand drive here in India! Unless the advertisement was meant for the select few who import vehicles from the US, it completly misses the target audience!

The advertisement was given by the Delhi government which is organising the 2010 Commonwealth games in India.

When will these idiots understand that keeping the right audience in mind is the first thing to do when creating an advertisement.

Seriously people. Grow up.

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