Setu Garg's Homepage

I read about this somewhere at http://www.aalaap.com (One of my favourite writers). Airtel broadband now offers double the speed during night (10:30 pm to 6am).

Aalaap wrote that he had enquired only in NCR region. I am a subscriber from Bangalore. Yesterday night, I got 256 kbps speed from my 128 kbps connection! Isn’t that cool? I mean, most of the people put their downloads in the night and sleep. This is really cool!

Although, there can be many reasons for the same. Either Airtel isn’t getting enough customer base to meet the bandwidth it has, and is hence, distributing it to the subscribers. Or, probably this one is more sensible: many non geeky subscribers just shut down their PCs at night and sleep! Hence, the available bandwidth increases and instead of just letting it go waste, they are distributing it among the geeky subscribers. Now that’s some geeky move!

All in all, the move is really appreciated and will surely help Airtel to retain customers and lure some more. Apart from this, I think its one of the businees strategies of Airtel to capture the market extensively before other major players ike Reliance and Tata start their services.

Speaking of Reliance, I have a gut feeling about the Ambanis and the Tatas not entering the broadband bandwagon. I think its the calm before the storm. Probably they are planning for another revolution. The broabband revolution in India. Just like the mobile revolution (Remember the ads “Roti kapda makaan aur MOBILE”?). Probably Reliance is planning to launch its broadband using WiMax.

Whatever it is they are planning, until they launch their services everyhere, Airtel broadband rocks!

Update: The speed during normal working hours (6 am to 10:30) pm has reduced significantly! Infact, its pathetic. Now I know, nothing in this world is free 🙁